I decided to do a collaborative CAS Project with my friend Nehe. Our plan was to design and print a t-shirt for our service group Housing and Habitat (H&H) and to sell them to the school community. The t-shirts will hopefully provide some profit for future projects but mainly to spread the word of our service group by selling them to the school community. I had the job to make possible designs to print while Nehe did the advertisement and promoting part through posters that would be put up around the school. During the making process multiple meeting were conducted between the H&H service leaders (Emily Nehe and I), H&H service supervisor and CAS coordinator to finalize thoughts and ideas before sending the final design.
Any design that had the potential to be the final design was made in Illustrator to get a digital copy. We tried multiple colours and arrangements, artistic details to wording until finally the logo was innovated. We decided that a white shirt wouldn’t be ideal as based on the type of laborious work H&H members pursues in, it would get dirty easily. The colour black was then considered. We included an artistic detail that was made the year previous by Dominic Harding (former H&H member). It was placed on the lower end of the back and on the top of the back the H&H slogan; “Building a Better Future”. I thought that the old logo needed to be changed to something simple and innovative. This would allow a new perspective to the service group and bring hopefully more attention to buy the t-shirt. The idea was simple as I based the new logo on the literal abbreviation of Housing and Habitat to H&H. I thought that the three characters could be placed into a tic-tac-toe grid. The “&” character would be placed in the middle and so that allowed possible formations of the abbreviation, either diagonal, across, or vertical. In the end, the front of the t-shirt had a new vertical and across formation logo with the “&” in white and the “H” and “H” in a blue and black pattern.
After the t-shirts had been finalized and agreed upon with the respective representatives, Nehe and I went to Rajiv Madurawe who would be able to help order the t-shirts from a t-shirt making company. We got in contact with Rajiv Madurawe though the ReefKeepers service group who also made t-shirts for their service group the previous year. They told us the steps they had to go through in order to make their t-shirts which allowed us to prepare ahead. We needed to email Mr Madurawe the specific details of our t-shirt like colour, sizes, font, neck type, material and including a soft copy of all the parts of our t-shirt design for high resolution when printing. Once that was done the email was then forwarded to the t-shirt making company, Signage which would come back to us with the pricings. As we planned to order a total of 60 t-shirts including three parts, two at the back and one in the front the price was slightly higher than expected. We thought of first selling the t-shirts for a 1,000 Rs, however since the higher expected price we also had debates on 1,250 Rs but came to the conclusion that if it were too expensive no one would buy the t-shirt hence, 1,000 Rs was decided. Since the price of the t-shirts was above the budget that the H&H service group could support us, Nehe and I decided to place a contribution with 7,500 Rs each which would then be gained back from the total profit made.
The next step was to create the posters that would advertise the t-shirts to the school community. We plan to set up posters around school bulletin boards in order to spread the word. The poster would include the final design with sizes and the price. The aim is to sell all 60 t-shirts before the Home Run which our main annual fundraiser. We plan to set up a table in the canteen as the area attracts the largest group of people at a single time. We would then sit there each break and lunchtime to encourage people to buy our t-shirts.