Due to COVID-19, there has been a nationwide lockdown and we have been imprisoned in our houses, bound to staring at our screens all day and harassing our parents or siblings for entertainment. I’m waiting for mum and dad to get sick of me. There is only so much baking and exercise you can do before you start to go crazy. Dad has hit the rock bottom of bored and said that he wanted to start an Instagram for Whight and co which is his coffee company (this is just a mask to the fact that he wants more entertainment). I though what time is better than right now!! I knew it would keep him occupied for a couple hours a day so we started the process.
I have never made an Instagram for a business other than for Housing & Habitat but that doesn’t really count. We had to start by trying to create a bio. This was the hardest part!!! We had to try and find a short and sweet way in which we could present information about how it is homegrown coffee but not have it overbearing. After hours of deliberation (we don’t need to specify to how long it took) we ended on this:
“Our very own estate-grown Ceylon Ruby Harvest coffee. Planted, Picked, Roasted, Packaged by Whight & Co.”
This is their Instagram profile. Photo: Emily
Riveting right, I thought so. This definitely exercised my collaborative skills because I had to work with dad to try and figure out what he wanted the Instagram page to represent. After entering some information We had to create our first post! If you thought the little caption for the bio took a long time now we had to choose a photo AND write a caption. We decided to go with a classic coffee cherry photo as our starting picture. The caption was not the most creative and interesting thing I have ever written but it was only my first day!
Our first Instagram post!! Photo: Emily
We said that we would try and post a new picture every day so that dad could gain followers. Now I’m not going to show every single photo we posted and what I wrote, but you get the idea.
This is another one of the posts that I helped dad with. Photo: Emily
After a week of me attempting to help dad and teach him how to use Instagram, he has basically become a professional! but there are definitely a lot of questions that are asked… I also get to exercise my ability to write more creatively which is a skill that I really want to develop. I also get to developed skills when it comes to writing captions targeted towards a variety of audiences. WIth my own personal Instagram the main thing I have to focus on is myself and what I think is funny, very narcissistic. But with the business Instagram, I actually have to care and its more pressure than I thought.
After setting up the Instagram dad moved on to start selling coffee on uber eats after the long a strenuous process full of confused they got on the app!! so, of course, I found it necessary that I had to create a banner on canvas so they could promote it. In other words, it was a way to procrastinate doing my real work by telling myself that this was absolutely important and vital to the growth of their company if I made this aesthetically pleasing banner. ANYWAYS, I made a banner for dad to post so that he could show his followers that they were selling coffee now.
This is the post about UberEats. Photo: Emily
I was quite proud of the caption for that post.
The time in here during lockdown has been very trying but its also been in a way nice in some respects. I’m spending a lot of time with my family and yes I love them very much but being the teenager I am I have definitely been a little snappy. We are all saying that we love each other but spending this much time with each other is a little extensive. But, we are persevering and looking forward to when life can be normal again, Do you remember what the outside is like? No. I am also genuinely worried that I am going to forget how to socially interact with people my age, is anybody worried about that too? is it a little irrational? yes. However, do I keep playing out the first conversation I am going to have with my friends in my head? also yes. But of course, I am very grateful that I am healthy and that I am with my family, I know a lot of people have it worse than I do.
Go drop a follow to the Whight & Co Instagram!!